PIMEX Company · Est. 2022

Direct-to-consumer e-commerce, run on data.

PIMEX Company builds and operates its own portfolio of direct-to-consumer online stores, selling physical products to customers across Europe, Australia and the Americas — powered by Shopify and performance advertising.

7active online stores
20+countries served
3,000+orders / month
100%own brands — no third-party clients

What we do

We create consumer brands, build their online stores, and grow them with paid social and search advertising. Every store is owned and operated by our own team — we are the merchant of record, the advertiser and the operator.

Footwear & Apparel

Fashion & sneakers

Trend-led footwear and apparel stores serving the United Kingdom and continental Europe.

Accessories

Watches & lifestyle

Design-focused watch and accessory brands shipping across Europe, the US and Australia.

Health & Home

Wellness & pet care

Personal-care and pet products for the Italian, French and Australian markets.

PIMEX Profit — our internal analytics platform

PIMEX Profit is a proprietary, internal-use profit-analytics dashboard built by PIMEX Company for PIMEX Company. It consolidates every store's revenue, product costs, payment fees and advertising spend into one daily contribution-profit view, so we know exactly how much money each operation makes — every day, per store, per country, per product.

Net Revenue$3,474.81
Ad Spend($1,118.62)
Cost of Goods($1,354.34)
Payment Fees($98.75)
Net Profit$903.10
Blended ROAS3.11
Net Margin26.0%
Orders84
Average Order Value$41.37
Refunds($42.20)

How PIMEX Profit uses the Google Ads API

Advertising cost is one of the inputs of our daily profit calculation. PIMEX Profit connects to the advertising accounts owned by PIMEX Company and reads the amount spent per day — nothing else.

Reporting-only, internal, single company

  • What we read: daily cost, campaign name and conversion metrics of our own Google Ads accounts, via the Reporting service (GoogleAdsService.SearchStream).
  • What we never do: no campaign creation or management, no write operations of any kind, no audience data, no third-party accounts, no resale of data.
  • Who uses it: PIMEX Company staff only. PIMEX Profit is not offered to the public, has no external users, and processes only our own business data.
  • Volume: one scheduled report request per ad account per day (plus occasional manual refreshes) — a few dozen API requests per day in total.
  • Where data lives: on PIMEX Company's private server, used exclusively for internal financial reporting.

Contact

PIMEX Company — Igor Pimentel, founder & CEO.

General

ceo@pimexcompany.com

PIMEX Profit / API

profit@pimexcompany.com